postheadericon Ideal Customer-2

 Ideal Customer-2

“Use it or lose it.” If we look at the other end of the scale, perhaps you sell something that many people can buy, such as insurance, printing services or financial planning. In this case, the rating becomes a vital issue.

As a general rule, a qualified prospect must have three characteristics: a perception of clients need the money to fix the problem and the urgency to solve it now. Need money urgently, if it meets those three requirements, is a qualified customer.

For example, say you meet someone who is at the end of its fiscal year and has budgeted to spend. His orders are “use it or lose it.” However, that person does not really need what you sell. You mean you have money and urgency but does not have is the perception of a need.

No charity. If you have a good relationship with the buyer but not now have any product or service for, he can refer you to another vendor whose products can benefit you, and you earn a referral fee. Either way, it was not a qualified prospect for you.

If you have a leaflet that you feel you need what you offer but do not have the money or access to it, then that person is a dreamer. Maybe you can refer it to a financial advisor, but that prospect is a charity, not a qualified prospect for you.

If you have a client who believes that could really benefit from their products and also has the money but not the trouble to specify, then you have what I call “could.” Could buy, but it does not.

The application works. Sometimes a prospect is waiting for their competitors to announce their new models or promotion to vice president who promised to come true. You could overcome this lack of urgency leveraging an important date as the next board meeting or the end of the quarter or perhaps before he leaves on vacation. This is not a qualified prospect for you.

Keep in mind that because a prospect is qualified to buy, that does not guarantee that you will get the order. Still plug it in and sell the idea of why you have to buy it. But if applied to qualify your prospects, will likely increase their productivity and increase sales. Happy selling!

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